Apple CEO trumps Trump, reframing his name game

Trump referred to Tim Cook as Tim Apple

To President Donald Trump, it was an awkward slip of the lip. To Apple CEO Tim Cook, it was an opportunity to poke some sly fun at a president who has often clashed with the tech industry.

A day after Trump mistakenly referred to Cook at a White House meeting as “Tim Apple” — an understandable slip, perhaps, coming from the owner of the Trump Organization — Cook quietly altered his Twitter profile , replacing his last name with the Apple logo.

READ MORE: iPhone sales are falling, and Apple’s app fees might be next

Cook didn’t publicly acknowledge the change, but it didn’t take long for Apple fans to notice and spread the word.

Non-Apple fans, though, may not get the joke. Cook’s Apple-logo icon is only visible on iPhones and Mac computers. On Windows, it’s a blank square on Android, it renders variously as an X-ed out or blank grey rectangle. (“Tim Square” was probably not the connotation the Apple CEO was going for.)

That’s not wholly surprising for Apple, which famously prefers its own devices and software over others. Apple didn’t respond to a query about the logo misstep (if indeed it was a misstep).

The White House, meanwhile, appears to be engaged in some damage control. In the official transcript of the meeting , the words “Tim” and “Apple” are separated by a dash as if Trump had paused, possibly to thank both the executive and the company.

Like us on Facebook and follow us on Twitter.

Just Posted

‘Coffee with Cops’ visits Cloverdale

Surrey RCMP Wendy Mehat says there is always a good response from the public for the informal chat sessions

Surrey’s top cop Dwayne McDonald is moving on

McDonald’s new role is RCMP’s criminal operations officer in charge of federal, investigative services and organized crime for B.C.

Overnight closures on Pattullo Bridge as earthquake warning system installed

Northbound closures are planned from 10 p.m. to 5 a.m. on certain nights through to Nov. 4

Private school plans at expanded Surrey ice arena emphasize student ‘grit’

At Excellent Ice building, hockey among five sports to be offered at Glarea Elevated Learning

Federal candidates’ Facebook ad spending disclosed

Facebook’s new Ad Library shows how much candidates are spending on advertisements

VIDEO: B.C. man’s yard comes alive with grizzlies at night

Malakwa man has captured images of 12 different grizzlies on video

Man who orchestrated Mission murders gets day parole after serving less than three years

Victims’ parents express grief, outrage over parole board decision

Woman, 24, faces life-altering injuries after being dragged 4 blocks by vehicle in Vancouver

A gofundme account says the woman will have to undergo multiple complex surgeries

Fatal overdoses down by 33% in B.C., but carfentanil deaths continue to spike

Carfentanil, an illicit drug more powerful than fentanyl, causing more deaths than ever

A year after pot legalization in Canada, it’s a slow roll

It’s one year into Canada’s experiment in legal marijuana, and hundreds of legal pot shops have opened

ELECTION 2019: Climate strikes push environment to top of mind for federal leaders

Black Press Media presents a three-part series on three big election issues

Most Read