Some might say it’s the most Canadian campaign in campaign history.
June 16 is Plaid for Dad day, a national event aimed at raising funds for the Canadian Prostate Association, and awareness for early detection.
For those needing the friendly reminder: that’s two days before Father’s Day.
Plaid for Dad was launched in 2015 as a way to shed light on the estimated one in eight men who are diagnosed with prostate cancer each year.
On Friday, participants can wear their best plaid – along with their colleagues – and post a photo to social media.
For every #plaidfordad hashtag posted until June 18 Sanofi Genzyme will donate $5 to Prostate Cancer Canada, up to $10,000.
This year, 1,000 workplaces are expected to be participating and fundraising through barbecues and company events.