SURREY — The location of the “Rogers Hometown Hockey” stop in Surrey has been confirmed, along with more details about what the event will feature.
The two-day event, which showcases a different Canadian city every weekend as part of an NHL game broadcast, will be held at Surrey City Hall Plaza on the weekend of Dec. 9 and 10.
The festival-style gathering will include “interactive fan activations,” and offers a chance to “recognize local up-and-coming talent and meet NHL alumni,” according to a City of Surrey press release.
Ron MacLean and Tara Slone co-host the weekly event on the Sportsnet channel.
Surrey was announced as a “Hometown Hockey” stop in September.
The game on Dec. 10 will feature an all-Canadian matchup between Edmonton Oilers and Toronto Maple Leafs – two of the league’s most exciting teams this season – as part of an outdoor viewing party.
For a closer look at the event, visit hometownhockey.com.
Planners of the “Hometown Hockey” aim “to provide an incredible fan experience both on-site and in broadcast,” according to Anthony Attard, a VP of sales with Rogers Media.
“Brand integrations” for the 2017-18 season include the Rogers Fan Hub, “featuring innovative and technology-driven interactive experiences, showcasing virtual autographs to unite fans in their passion for the game.”
The Scotiabank Community Locker Room is described as “a family-friendly space to engage hockey fans, celebrate the game, and interact with NHL Alumni.”
Dodge sponsors the hockey-themed Stow ’n Go Challenge and a chance to win a 2018 Chrysler Pacifica and $5,000 for a local minor hockey association. All contest entrants will receive a Dodge Hometown Hockey retro toque.
Dr. Oetker provides fans with free pizza, and OK Tire has a new on-site activation featuring “a pit-crew-like experience where fans have the opportunity to test their tire changing skills on a replica Zamboni.”
Playmobil Canada sponsors a Kids Zone where fans “have the chance to face-off against friends and family with the PLAYMOBIL NHL Arena and its lineup of NHL figures.”
Also, fans can take photos with virtual images of NHL players and have the photo emailed directly to their device.
This year, Tim Hortons got involved with a hockey rink that features pick-up games for the community, including local Timbits Hockey players. Bauer provides street hockey equipment for the games.
“Rogers Hometown Hockey” was launched this season on Oct. 7-8 in Niagara Falls.