FILE - A Juul vaping system with accessory pods in various flavors. (Washington Post photo by Bill O’Leary)

Juul move to end vaping advertising in the U.S. not extended to Canada

The largest e-cigarette maker in the U.S. also announced its CEO, Kevin Burns, will step down

A commitment by San Francisco-based Juul Labs to no longer promote its e-cigarettes in print, digital and TV advertisements applies only in the United States, not in Canada, a spokesman says.

Juul Labs Canada says in an email that Juul Labs is a global company and “this announcement impacts the U.S. only.” The company didn’t answer a question about how Juul markets its products in Canada.

On Wednesday, the largest e-cigarette maker in the U.S. also announced its CEO, Kevin Burns, will step down and pledged not to lobby against a sweeping ban on vaping flavours proposed by the Trump administration.

The decision marks the second time within a year that Juul’s U.S. and Canadian marketing policies have diverged. In November 2018, the company said it would continue to sell mango, fruit, and cucumber flavoured pods in Canadian retail outlets, despite no longer doing so south of the border because they might entice young people to use its products.

Juul would not explain why it seemingly sees a link between flavoured products and youth consumption in the States, but not Canada, beyond saying the two markets “are very different.”

READ MORE: U.S. government plans to ban flavours used in e-cigarettes

Juul and hundreds of smaller e-cigarette companies are fighting for their survival as they face two public health debacles linked to vaping: a mysterious lung illness and rising use of e-cigarettes by teenagers.

Public health officials are investigating hundreds of cases of the breathing ailment but have not yet identified any one product or ingredient. At the same time, underage vaping has reached epidemic levels, according to top government health officials, with more than one in four high school students using e-cigarettes in the last month.

Juul entered the Canadian market in August 2018, vowing to help Canada’s five million adult smokers quit by providing an alternative to combustible cigarettes.

It said its Juul devices, USB docking stations and flavoured vaping liquids that contain nicotine would be available for purchase in convenience stores, vape shops and on its e-commerce site.

In July, Juul opened its first corporate store in Canada in Toronto. It opened its second in Edmonton two weeks ago.

Since 2018, Juul has tried to head off a crackdown in the U.S. with a series of voluntary steps, halting retail sales of several flavours and shutting down its social media presence.

The company now faces multiple investigations from Congress, several federal agencies and state attorneys general.

— With files from The Associated Press

The Canadian Press

READ MORE: U.S. teenager files lawsuit against Juul e-cigarette maker

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Ride-hailing arrives in North Delta

Uber’s picking up passengers in North Delta, Ladner, but Tsawwassen is still waiting for the service

Plans for apartments on Strawberry Hill shopping site coming to Surrey council

It would be near the library, and include 123 rental units

Man killed in fall from Civic Hotel balcony in Surrey

Heavy emergency services presence in plaza at the skyscraper, at 13475 Central Ave.

New Delta police canine unit aims to catch commuting criminals

Traffic Specialty Dog Unit (TSDU) to focus on road safety, vehicles and goods passing through Delta

Outdoor skating rink at free Winter Festival in Surrey, with food trucks and more

At Guildford Town Centre, hit the ice for free with your own skates or rent some for donation

VIDEO: Mass coronavirus quarantines seen in China won’t happen in Canada, authorities say

‘If a case comes here, and it is probably … it will still be business as normal’

Province’s oldest practising lawyer shares advice at her 100th birthday party

Firefighters bring Constance Isherwood a cake with 100 birthday candles

Vernon woman suing McDonald’s for spilled coffee

Woman seeking nearly $10K, says employee failed to put lid on properly

5 things you need to know to start using ridesharing in Metro Vancouver

From how to get started to where drivers can take you, heres all you need to know

Diners’ health tax not catching on in B.C., restaurant group says

Small businesses look for options to cover employer health tax

B.C. comic wins judgment after club owner slaps cellphone out of his hands

Incident happened last summer when Garrett Clark was performing in Abbotsford

Mayors call for ‘calmness’ as highway rockslide cuts Tofino, Ucluelet off from supplies

Ministry of transportation expects to open road for “essential travel only” from noon-8 p.m. Friday.

Owner surrenders dog suffering from days-old gunshot wound to B.C. SPCA

The dog was also found to be emaciated and suffering from a flea infestation

Most Read