Cineplex charges extra at some Star Wars screenings

Fans are getting a surprise twist at the box office with extra $1 charges for assigned seating

Cineplex Inc. is giving Star Wars fans a surprise twist at the box office by charging an extra dollar for assigned seating at some showings.

The country’s biggest exhibitor has tacked on a surcharge at select regular screenings of “Star Wars: The Last Jedi” across Canada in hopes moviegoers will be willing to pay more for not waiting in line.

It’s a move the company says makes it convenient when a screening is sold out, which often leaves latecomers hunting for empty seats.

While reserved seating isn’t entirely new at Cineplex, the cost has usually been built into ticket prices for the company’s premium Imax, VIP and UltraAVX theatres. The exhibitor also experimented with charging an extra $2 for “prime seats” at the centre of a few of its busier theatres.

But it has not previously rolled out the concept at what it calls “regular” screenings — movies shown in traditional auditoriums without the additional costs associated with 3D or a larger screen.

With “Star Wars: The Last Jedi” likely to be the biggest film of the year, Cineplex wanted to gauge how audiences reacted to the concept on a wider scale. The company says about 20 per cent of its Canadian locations are testing the $1 fee for reserved seats at regular screenings.

If the concept is received positively, it’s likely Cineplex will revisit the reserved seating at regular screenings for other event movies expected to draw huge crowds.

The move comes as Cineplex and other theatre owners hunt for ways to boost profits at a time when a night at the movies competes with a raft of other convenient entertainment alternatives, like Netflix.

Screenings of “Star Wars: The Last Jedi” have put an extra financial squeeze on North American exhibitors after Disney revealed a number of unusual requirements for any theatre wanting to screen the film.

Disney told exhibitors it would pocket about 65 per cent of the box-office revenues from Star Wars tickets. Traditionally, distributors take about half of the box-office revenue for a movie.

The Wall Street Journal reported last month that Disney’s move cuts deeply into exhibitor profits for the biggest movie of the holiday season.

It was widely expected that theatre owners would look to recoup their lost share in other places, like hiking the price of concession items and boosting ticket prices wherever possible.

Just Posted

Former city manager George Harvie to run for Delta mayor

Harvie’s Achieving for Delta salte includes former fire chief Dan Copeland

UPDATE: Surrey RCMP release sketch of ‘suspicious person’ who approached child outside school

Surrey RCMP describe the suspect as South Asian, in his 40s or younger, with a beard and a blue turban

International swimming events about to make a splash in Surrey

Espoir Canadian Championships and FINA Artistic Swimming World Series to be held at Surrey Sport and Leisure Complex

Fire in South Surrey Tuesday evening

It happened near King George Boulevard and 27B Avenue

Surrey’s Alex Sangha receives Meritorious Service Medal

Sangha recognized for founding Sher Vancouver, a not-for-profit society for LGBTQ South Asians

VIDEO: Morgan Freeman to voice announcements on SkyTrain, buses

TransLink unveils new credit card feature ahead of busy tourist season

Barclay Parneta new Giants GM

Becomes third General Manager in the history of the franchise

5 to start your day

Mounties cleared in shooting man with toy gun, woman sexually assaulted in Surrey and more

PNE’s Summer Night Concerts by Village People, Lauper, Goo Goo Dolls, more

Mostly retro sounds at this year’s fair in Vancouver, starting Aug. 18

Notley to skip western premiers meeting today, but slams leader who’s there

Notley told reporters that B.C. Premier John Horgan is trying to shut down the Trans Mountain pipeline

No suitors emerge for pipeline project stake as Kinder Morgan deadline looms

Analysts and observers remain perplexed by Finance Minister Bill Morneau’s comment last week that “plenty of investors would be interested in taking on this project”.

Energy wells plugged as Hawaii’s volcano sends lava nearby

A spike in gas levels could prompt a mass evacuation in Hawaii

Trump seethes over Russia probe, calls for end to ‘SPYGATE’

“SPYGATE could be one of the biggest political scandals in history!” Trump said on Twitter

Grads receive BC Transit passes

BC Transit provides passes to graduating students in more than 50 communities

Most Read