A whole new ball game, you can feel good about (and from) this snack

  • Apr. 28, 2020 9:00 a.m.

Snacking is often driven by convenience, cravings and the urge to quickly soothe those hunger pangs. By mid-afternoon, many of us are reaching for a little something to get us through a workout or tide us over until dinner — chocolate bar and coffee at 3 pm sound familiar?

But many of those convenient and accessible packaged and baked goods offer a short-lived energy boost, followed by the ever-dreaded sugar crash. And as we become more health-conscious and active, the demand for nutritious, guilt-free snack alternatives is on the rise.

With this in mind, Ann Conrod and Sean Wallbridge, founders of Victoria’s Ballsy Foods, have created a line of protein balls, a highly customizable snack alternative offered in a variety of flavour and dietary profiles to curb energy dips and boost nutrient consumption. (And, yes, the company has a lot of fun using various plays on the word “balls.”)

Ann, who is also the owner of a nutrition coaching company called Fettle + Food and a personal trainer at Innovative Fitness, began incorporating protein balls into her clients’ weekly diets.

“The biggest challenge for a lot of people is meal prep and finding healthy snacks. I started making up recipes for protein balls to fill this void. I’d make them weekly, [customized] specifically for my clients,” Ann explains.

One of those clients was Sean.

“Sean was one of the biggest supporters; he loved the protein balls right away. He is not one to sit down and have big meals during the day, preferring to eat something quick and small several times a day to keep his energy levels up,” says Ann.

During their personal training sessions at Innovative Fitness, Sean began putting the bug in Ann’s ear to start a protein ball company.

“These balls last seven to 10 days in the fridge, and I don’t feel guilty about eating them. I know I’m eating something healthy and I don’t crash,” Sean explains.

Operating as an online store, exclusively servicing Greater Victoria, the balls are handmade to order on Sundays.

“All weekly orders are made fresh on Sunday and are delivered free to your home that night or Monday morning,” says Sean, “We offer packs of 12 in glass containers which allow us to avoid waste.”

The store has two constant flavours — the Bl’ann’d Ball and the Blue Ball — and one rotating flavour that changes every four to eight weeks. All of the balls are gluten-free, and the Bl’ann’d Balls are also vegan.

“All of our balls are oat-based, so they are not keto. We are aiming to bring sugar levels down, so they are lightly sweetened with maple syrup or honey. Every ball is filled with healthy carbs, fibre and protein powder. The other flavours incorporated are based on the specific ball,” says Ann.

Every ball comes with directions for consumption. Some are anytime balls, and some are workout balls.

“You could eat all of the balls anytime, but some give you a bit more energy before or after a workout and sustain you until your next meal. The highest carb count is 15 grams, and protein ranges from four to six grams depending on the type of ball,” explains Ann.

With rotating flavours that have included chocolate and salted caramel, Ballsy Foods is making it easy for you to keep your hands off that secret desk drawer filled with sweet treats. It’s effectively ensuring that you can feel good about snacking and, more importantly, feel good from snacking.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Former students’ mural showcasing Delta elementary school’s new logo on hold, for now

Ashriya and Karam Purewal painted the spirit logo last spring; formal logo mural delayed due to COVID

White Rock’s top cop calls for ‘healthcare led intervention model’

Review aims for better understanding of crime related to mental health, substance use

Delta Foundation grants Big Sisters over $5,000 for academic mentoring program

Funding made available through the Government of Canada’s Emergency Community Support Fund

Surrey man found guilty in West Kelowna killing of common-law spouse

Tejwant Danjou was convicted of second-degree murder in the July 2018 death of Rama Gauravarapu in West Kelowna

Surrey monitoring traffic as vehicles again clog city streets

Compared with city’s 2019 weekly average, deepest volume reduction was in late March with up to 46 per cent less vehicles

STANDING TALL: Forestry workers meet the challenges, remain hopeful

A look at the forest sector in B.C. – and those hoping for the best – amid mill curtailments

Conservation seizes fawn illegally kept captive in Vancouver Island home

A Comox Valley resident charged and fined under the Wildlife Act

Pandemic could be driving more parents to get on board with flu shot: study

University of B.C. study gauges willingness for parents to vaccinate children for influenza

Watchdog clears Okanagan RCMP in death of man after arrest over alleged stolen pizzas

The man died in hospital after having difficulty breathing and broken ribs

35,000 doses of fentanyl part of huge Maple Ridge bust

Largest seizure in RCMP detachment’s history included submachine gun, body armour

Have you seen Berleen? B.C. pig destined for sanctuary goes missing

Berleen was less than two weeks from travelling to Manitoba when she vanished

Health Canada says several kids hospitalized after eating edible pot products

People warned not to store cannabis products where children can find them

‘It’s not just about me’: McKenna cites need to protect politicians from threats

Police investigation was launched after someone yelled obscenities at a member of McKenna’s staff

Michigan plans dedicated road lanes for autonomous vehicles

First study of its kind in the U.S. to figure out whether existing lanes or shoulders could be used

Most Read