Netflix reduces video quality in Canada to lower internet bandwidth use

Bell Media said it’s planning its own traffic measures for the Crave streaming service,

Netflix is lowering video quality for its subscribers in Canada as it attempts to reduce soaring demands on internet bandwidth in the midst of the COVID-19 pandemic.

The streaming giant says it introduced changes on Thursday that are designed to slash its data traffic by 25 per cent as internet service providers deal with a surge in user activity.

The lower bandwidth streams of Netflix programs should still deliver the usual quality of each plan, the company said, whether it’s ultra-high definition 4K, high-definition or standard definition.

“We believe that this will provide significant relief to congested networks and will be deploying it in Canada for the next 30 days,” said Ken Florance, vice president of content delivery in a statement on Thursday.

The move comes as telecom companies see a rise in bandwidth usage while Canadians self-isolate at home and use video streaming services more frequently than usual.

Bell Media said it’s planning its own traffic measures for the Crave streaming service, which offers programming from HBO and Showtime. The telecommunication company’s quality reductions may downgrade higher-definition streams even more than Netflix.

“Crave does plan to temporarily reduce the quality of streams on certain devices,” the company said in a statement late Thursday.

The Crave 1080p and 4K streams will be reduced to 720p on Android mobile devices, Chromecast, and Apple products, including its Apple TV devices, it noted.

Netflix previously introduced bandwidth measures in other parts of the word over the past two weeks. Similar reductions in video quality were made in Europe, India, Australia, New Zealand and some Latin American countries.

In a blog post last week, Florance explained that Netflix has many different levels of streaming quality for each title within each resolution tier. With the changes, he said Netflix is simply removing the highest bandwidth streams, which lowers the bitrate per second on the streams.

“If you are particularly tuned into video quality you may notice a very slight decrease in quality within each resolution. But you will still get the video quality you paid for,” Florance wrote at the time.

“We are living through a global crisis, and we all have a responsibility to help where we can,” he added.

Other streaming companies have made changes in certain regions to limit bandwidth.

YouTube announced similar moves to ease the pressures on internet traffic earlier this week, while Disney Plus and Amazon’s Prime Video have enacted bandwidth measures in Europe.

A representative for Disney says the streaming service isn’t planning to do the same in Canada at this time, while a representatives for Amazon did not immediately provide comment.

David Friend, The Canadian Press

Like us on Facebook and follow us on Twitter.

CoronavirusMovies and TV

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

B.C. Green Party leader Sonia Furstenau outlines her party's climate action platform at Nanaimo's Vancouver Island Conference Centre earlier this month. (News Bulletin file photo)
Green leader Furstenau declared victor in her home riding on Vancouver Island

Cowichan Valley voters elect freshly minted party leader for her second term

John Horgan has been re-elected the MLA for Langford-Juan de Fuca. (File-Black Press)
Horgan trounces challengers to be re-elected in his Vancouver Island riding

MLA has represented constituency of Langford-Juan de Fuca and its predecessors since 2005

Sven Spichiger, Washington State Department of Agriculture managing entomologist, displays a canister of Asian giant hornets vacuumed from a nest in a tree behind him Saturday, Oct. 24, 2020, in Blaine, Wash. Scientists in Washington state discovered the first nest earlier in the week of so-called murder hornets in the United States and worked to wipe it out Saturday morning to protect native honeybees. Workers with the state Agriculture Department spent weeks searching, trapping and using dental floss to tie tracking devices to Asian giant hornets, which can deliver painful stings to people and spit venom but are the biggest threat to honeybees that farmers depend on to pollinate crops. (AP Photo/Elaine Thompson)
Crews vacuum ‘murder hornets’ out of Washington nest, first-ever in U.S.

The nest found in the city of Blaine near the Canadian border is about the size of a basketball

Surrey Pretrial in Newton. (Photo: Tom Zytaruk)
Surrey Pretrial in Newton. (Photo: Tom Zytaruk)
Staff members at Surrey Pretrial test positive for COVID-19

Ministry of Public Safety says employees tested positive between Oct. 18 and 23

Delview Thanks4Giving committee members Alexa Liptak (left) and Amanda Quibing stand with the donation box outside the school’s front entrance. (James Smith photo)
Thanks 4 Giving food drive going drive-thru due to COVID-19

Organizers hope North Delta residents will come to them for Delview Secondary’s annual food drive

B.C. provincial health officer Dr. Bonnie Henry gives a daily briefing on COVID-19 cases at an almost empty B.C. Legislature press theatre in Victoria, B.C., on March 25, 2020. (Don Craig/B.C. government)
B.C. sees 223 new COVID-19 cases, now 2,009 active

Two new care home outbreaks in Surrey, Burnaby

Canada’s Chief Public Health Officer Theresa Tam responds to a question during a news conference Friday October 23, 2020 in Ottawa. Canada’s top physician says she fears the number of COVID-19 hospitalizations and deaths may increase in the coming weeks as the second wave continues to drive the death toll toward 10,000. THE CANADIAN PRESS/Adrian Wyld
Canada’s top doctor warns severe illness likely to rise, trailing spike in COVID-19 cases

Average daily deaths from virus reached 23 over the past seven days, up from six deaths six weeks ago

BC Hydro map showing where power has been knocked out is dotted with over a dozen outages. (BC Hydro map screenshot)
Thousands without power in Lower Mainland on election day

One outage in Langley and Surrey is affecting over 4,000 customers

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

file
One dead after fiery crash near Agassiz

Agassiz RCMP report a 56-year-old man died Friday night

The possibility of the Canadian Premier League expanding to the Fraser Valley has been floated online. (Facebook photo)
Canadian Premier League possibly eyeing Fraser Valley expansion

Soccer league looking to add ninth team to the mix, B.C. markets potentially rumoured

100 Mile Conservation officer Joel Kline gingerly holds an injured but very much alive bald eagle after extracting him from a motorist’s minivan. (Photo submitted)
B.C. driver thought he retrieved a dead bald eagle – until it came to life in his backseat

The driver believed the bird to be dead and not unconscious as it turned out to be

Most Read