Fender partners with B.C. music store for new experience

Fender released a new shopping experience for guitar connoisseurs

Gone are the days of shopping for a new guitar in a dark music store; Fender has released a new retail experience.

Wentworth Music’s Kelowna location is one of two stores in Canada to partner with the famous guitar company.

“We understand the long term of what needs to happen and inspire musicians, and Fender has really hit the nail on the head,” said Dale Wentworth, founder and owner of Wentworth Music. “A lot of stores look look like a pawn shop. But this (display) is really bright.”

Wentworth Music has been family owned and operated for 50 years and has watched their competition fall from 12 stores to now one.

“It’s been a lot of hard work and there are a lot of family members that are involved in the business that put in unpaid hours. Because we are family owned and operated I think that it shows a testament of putting in the effort and not just looking into the benefit,” Wentworth said. “There will always be people who will want to have a guitar and aspire to be a guitar player, or they’ll hang it on the wall in their living room, it’s art for some people.”

RELATED: Randy Bachman discusses the future of guitars

Fender chose their long-time partner in Kelowna to bring a luxury retail shopping experience to musical connoisseurs and novices.

The clean eye-level guitar racks are meant to be more welcoming to customers where they can easily pick up a guitar and try it out without the help of anyone to find the right fit.

“The reason for this program was when we went out into the retail industry there were lots (of guitars) on the walls but not on the floors. We want to maximize space and elevate the product,” said Jessica Hoyt Protheroe, Wentworth Music vice-president of sales.

RELATED: JUNO president and Kelowna native Allan Reid receives award

Although it has been reported that guitar sales are dropping, from $1.5 million sold annually to just over $1 million annually by Geoff Edgers who covered the guitar industry for the Washington Post.

Fender says that they aren’t going anywhere, with a new app to make learning the guitar easy for those that want to learn. Along with this new experience they say the guitar will always be relevant in a digitally obsessed world.

To report a typo, email:
newstips@kelownacapnews.com
.


@sydneyrmorton
sydney.morton@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

 

Just Posted

UPDATE: Two North Delta schools briefly in ‘hold and secure’ after report of weapon

Seaquam Secondary and Cougar Canyon Elementary were in ‘hold and secure’ for about 45 minutes

Charges dropped against officer who shot and killed Hudson Brooks in South Surrey

‘I feel like I’ve lost Hudson all over again,’ says mom

‘Men of Curling’ calendar features Surrey’s Tardi, who went rock climbing with a curling rock

Tyler Tardi, 21, now curls on men’s circuit, meaning he won’t play at 2020 nationals in Langley

Here’s why you may not have seen many federal election signs in Surrey

Earlier this year, Surrey council banned election signs on public property, highways

‘Jail’ time for Surrey business and community leaders in Crime Stoppers fundraiser

Metro Vancouver organization to host Jail & Bail event Friday at Central City’s outdoor plaza

‘I shouldn’t have done it,’ Trudeau says of brownface photo

Trudeau says he also wore makeup while performing a version of a Harry Belafonte song

35 of 87 dogs in 2018 Williams Lake seizure were euthanized due to behavioural issues, BCSPCA confirm

The dogs did not respond to the behaviour modification and remained terrified of humans

‘We still did not get answers’: Vancouver parents demand expulsion after students’ racist video

‘We were unable to get confirmation from the VSB, but he hasn’t returned as of yet,’ says Marie Tate

B.C. ‘tent city’ disputes spark call for local government autonomy

UBCM backs Maple Ridge after province overrules city

B.C. drug dealers arrested after traffic stop near Banff turns into helicopter pursuit

Antonio Nolasco-Padia, 23, and Dina Anthony, 55, both well-known to Chilliwack law enforcement

‘What goes up will come down’: Gas prices spike in Metro Vancouver

Petroleum analyst Dan McTeague says prices will fall Thursday

B.C. MLA calls on province to restrict vaping as first related illness appears in Canada

Todd Stone, Liberal MLA for Kamloops-South Thompson, introduced an anti-vaping bill in April

Most Read