Chelsea Huang, surrounded by classmates (from left) Adriana Dalgetty, Elly Lee, Matteo McLaughlin, Alexandra Cox and Grayson Sears arranges a display of some of the sticker-adorned bags Tuesday. (Tracy Holmes photo)

White Rock kids stick to anti-impaired driving messages

‘Think of Me’ sticker campaign hits White Rock’s private liquor stores Nov. 29

Kids at Treehouse Child Development Centre in White Rock have a thing or two to say to those who plan to tipple this holiday season – mainly, don’t get behind the wheel afterwards.

And as of Friday, their messages are going to be hard for anyone shopping at the city’s three private liquor stores to miss.

That’s because 3,000 brown-sleeve bags bearing stickers with colourful images of things important to the kids – family members and activities they like to participate in among them – along with ‘Think of Me’ statements, are to be distributed to customers starting Nov. 29.

It’s hoped the campaign gives those who are buying alcohol pause, and encourages them to think about potential consequences of not being responsible with it.

The kids were recruited to share the messages by Const. Chantal Sears, who spearheaded the ‘Think of Me’ initiative in collaboration with Families for Justice founder Markita Kaulius, the City of White Rock, the liquor stores, ICBC, Semiahmoo Community Safety Society and Treehouse, with cost of the stickers shared by the safety society, ICBC and the city.

It launches one week ahead of the detachment’s Dec. 6 Christmas Counter Attack kick-off.

READ MORE: Faces of victims shared with White Rock drivers, as CounterAttack launches provincewide

Tuesday, seven of the kids whose designs are among 23 that were made into stickers helped affix a handful of the messages onto a stack of the brown bags.

Adriana Delgatty’s sticker bears the words ‘Please don’t Drink and Drive,’ above a picture she drew of her family and a Christmas tree. She said she picked the image because her mom likes to take family photos and, “because I like opening presents.”

Alexandra Cox’s sticker reads ‘Think of Me Don’t Drink and Drive’ above an image of snowmen, because she and her family like to build snowmen in Bakerview Park.

Treehouse manager Lisa Belanger said prior to creating their designs, she and the children talked about “appealing to people’s hearts” and how to get across to those who choose to drink and drive that “they were affecting innocent people.”

Delgatty put it in simple terms: “Innocent people get hurt by people who choose a wrong decision,” she said.

According to ICBC, there are an average of 1,400 impaired-driving-related crashes in the Lower Mainland every year. The incidents kill around 17 people and injure another 860.

Belanger told Peace Arch News she is familiar with “the terrible things that can happen around drinking and driving.” When she was a teenager, her parents spoke of two incidents impacting their friends, she explained. In one, a young man lost his leg; in the second, the adult son of another couple was killed when he was struck by an impaired driver while crossing a Langley road.

Sears – whose son, Grayson, was among children to create this year’s sticker designs – said she is optimistic the children’s sticker messages will sink in.

“I sure hope so,” she said.

At the same time, she said after 15 years of doing Counter Attack, “I’m still surprised at the amount of impaired drivers we have.”

The bags initiative is not the first time that Peninsula children have been asked to help raise awareness through ‘Think of Me’ campaigns.

Past efforts include getting White Rock and Peace Arch Elementary students to decorate 300 brown-sleeve liquor bags for distribution in 2012. Their messages included “Rudolph will know you did it” and “We are not cats, we only live once.”

As well, at the start of this school year, Surrey RCMP launched a ‘Think of Me’ campaign at Crescent Park Elementary, to remind motorists to take extra care in school zones. In that effort, volunteers stopped every vehicle in front of the school to hand motorists cards designed by students that included tips for both pedestrians and drivers.

READ MORE: RCMP target Surrey school zones

Tuesday, Belanger said it’s important for children to know they have the power to effect change, at any age.

“Never think that it’s too young to start talking about things like this,” she said.



tholmes@peacearchnews.com

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

White Rock RCMP Const. Chantal Sears and a handful of kids at Treehouse childcare affix stickers bearing images created by the kids to bags that will be distributed by the city’s three private liquor stores starting Friday. (Tracy Holmes photo)

Elly Lee, 6, hands Treehouse manager Lisa Belanger one of the stickers bearing images she and 22 fellow Treehouse kids created, which will be on brown-sleeve bags that will be distributed by the city’s three private liquor stores starting Friday. (Tracy Holmes photo)

Grayson Sears, Joshua Lee, Chelsea Huang, Alexandra Cox, Adriana Dalgetty, Elly Lee and Matteo McLaughlin show some of the ‘Think of Me’ sticker designs, prior to helping affix them to a stack of brown-sleeve bags. (Tracy Holmes photo)

Comments are closed

Just Posted

Surrey-area associations gear up for hockey restart

But it’s not yet clear when city-operated rinks and rec centres will reopen

Surrey Mounties seize shotgun, ammo, after officers shot at with BB gun in Newton

Police say they were on foot patrol in the 6400-block of King George Boulevard when someone fired at them with a BB gun

Rugby practices to return to Lower Mainland fields this fall

B.C. Rugby announced its return to play plan July 7

Delta man charged with arson in relation to New Year’s Day fire in Tsawwassen

The blaze at 5405 12th Ave. destroyed a building containing two dentist offices and a music school

White Rock calls for street-banner artists

Deadline to apply is 4 p.m. July 24

The pandemic is widening Canada’s workplace gender gap

Gender pay gap is incentivizing fathers to work while mothers watch children, a new B.C. study has found

Investigation clears RCMP in incident where man fell from Langley overpass

‘Officers acted commendably and placed themselves at risk’ police watchdog report finds

Ex-Okanagan Mountie forfeits 20 days’ pay after sexual misconduct review

A former Vernon RCMP constable made sexual comments, grabbed genitals of male officer in two incidents 10 years ago

Rural Chilliwack residents asked to stay indoors, lock doors amid heavy police presence

Heavy police presence in rural Chilliwack neighbourhood as RCMP contend with ‘serious situation’

Man found dead on Okanagan trail identified as Hollywood actor

GoFundMe campaign launched for man found dead at summit of Spion Kop

3 people dead in Prince George motel fire

Fire personnel believe the blaze was suspicious although investigation in early stages

B.C. sets terms to review police, mental health, race relations

MLAs to recommend Police Act changes by May 2021

Feds announce $8.3M to deal with ‘ghost’ fishing gear in B.C. waters

Ghost gear accounts for up to 70 per cent of all macro-plastics in the ocean by weight

Most Read