Tourism Delta is looking to add some North Delta representation to its board of directors.
A destination marketing organization, Tourism Delta is responsible for attracting visitors to Delta by raising the profile and awareness of the community, ultimately resulting in incremental spending and overnight stays, according to board chair Jane Stark.
“Tourism Delta represents the entire city of Delta and we feel very strongly that having a representative from North Delta is an important part of Tourism Delta’s success,” Stark said via email.
The eight-member volunteer board (including the vacant North Delta seat) establishes and reviews Tourism Delta’s mission, vision, strategic priorities and corporate goals and objectives, based on a strategic plan that was compiled by board members, community stakeholders and representatives from Destination British Columbia.
The organization markets Delta through its website and social media channels, as well as via Destination BC initiatives such as Kid Approved BC and the BC Ale Trail. Tourism Delta’s efforts are currently focused on Metro Vancouver and Vancouver Island communities, Stark said, but will “expand further out to Sea to Sky, Okanagan and other key markets as the organization grows and funds allow.”
To that end, proportional balance of the the board is necessary to ensure all of Delta’s communities and business interests are included in the organization’s marketing strategy.
“We are looking for a member of the community from North Delta (either residing or operating a business there) who has an interest in and/or experience in the tourism industry,” Stark said via email. “This could be a service-based business such as a restaurant, coffee, retail shop, a local community organization representative/staff member, or even a realtor who focuses on and understands the North Delta community.
“The asset that this person will bring to the board is the ability to represent the needs of the community and understand the challenges and act as a connector for North Delta stakeholders.”
The board meets for two hours every month, usually on the third Tuesday of the month, and members are required to attend a minimum of 75 per cent of all board meetings. In addition, each board member is expected to commit to one or more of the working committees and complete the work required of that committee or project.
“With that said, I will say that anecdotally the board is very respectful of all members time and volunteer commitment and do our best to make the relationship mutually successful,” Stark said.
Interested applicants are encouraged to email Tourism Delta at firstname.lastname@example.org with a letter of intent defining their interests and expectations, and the goals they expect to achieve as part of the board. The letter of intent should include answers to the following questions:
What influenced your decision to apply for the board position? Why is this position appropriate for you? What do you hope to contribute to this board and tourism in Delta? In five to 10 years, where do you see tourism in Delta? What is your level of knowledge and experience in tourism development and marketing?
If there is any other information that applicants feel might be of interest or relevance to their application, they are encouraged to include it as well. They may also include educational and work experience background, as well as references.