Remember virtual reality? Its buzz has faded at CES 2019

At the CES 2019 tech show in Las Vegas, Facebook’s Oculus unit isn’t holding any glitzy press events

Just a few years ago, virtual reality was poised to take over the world. After decades of near misses, the revolution finally seemed imminent, with slick consumer headsets about to hit the market and industries from gaming and entertainment to social media ready to hop on the bandwagon.

But the buzz over VR has faded to a whisper. At the CES 2019 tech show in Las Vegas, Facebook’s Oculus unit isn’t holding any glitzy press events, just closed-door demos for its upcoming Oculus Quest, a $399 untethered headset due out in the spring. Other VR companies are similarly subdued. HTC announced two new headsets — one with only sketchy details — while Sony has some kiosks for its $300 PlayStation VR set in the main hall.

READ MORE: Trump adviser outlines conditions for U.S. pullout from Syria

It’s a world away from the scene a few years ago, when VR products from Samsung, Oculus, HTC and Sony seemed omnipresent and unstoppable at CES. These days, VR is mostly a niche product for gaming and business training, held back by expensive, clunky headsets, a paucity of interesting software and other technological shortcomings.

“VR hasn’t escaped the early adopter, gamer-oriented segment,” said Forrester analyst J.P. Gownder — himself an early adopter who chafed in 2016 at delays in shipping Facebook’s then-groundbreaking Oculus Rift system. Gownder said many existing VR setups are still too hard to use; even simpler mobile systems like Samsung’s Gear VR, he said, don’t offer “a clear reason for the average non-gamer to get involved.”

VR proponents are still dreaming big, although the challenges remain formidable. Shipments of VR headsets rose 8 per cent in the third quarter compared to the previous year, to 1.9 million units, according to data research firm International Data Corp. — an uptick that followed four consecutive quarters of decline . Nearly a quarter of a million units of Facebook’s Oculus Go and Xiaomi’s Mi VR — the same stand-alone VR headset, sold under different names in different markets — shipped worldwide in the quarter, IDC said.

Those still aren’t huge numbers for a technology that seemed to hold such promise in 2012 when early demonstrations of the Oculus Rift wowed audiences — so much that Facebook acquired Oculus for $2 billion two years later. Despite large sums ploughed into the field by Facebook, Sony, Samsung, Microsoft and Google, VR hasn’t yet made much of a dent in the real world.

Some of the biggest consumer complaints involve expense, laggy or glitchy graphics and the fact that many systems still tether the headsets to gaming consoles or PCs. “Technology is still what’s holding VR back,” said eMarketer analyst Victoria Petrock. Upcoming stand-alone headsets like the Oculus Quest could solve some of those problems.

More alarming, though, VR still suffers from a lack of hit software. Many major game publishers have largely avoided the field so far, and venture funding for VR software development has nosedived this year.

READ MORE: BC Tech Summit to revolutionize business models

SuperData, a digital games and VR market research company owned by Nielsen Holdings, estimates that consumer VR software investments dropped by a stunning 59 per cent in 2018, to $173 million from $420 million the year before.

Software makers are retrenching. IMAX said in late December it was shutting down its VR unit. Jaunt, a startup focused on cinematic VR and once backed by Disney, restructured this year. Its new focus? VR’s cousin technology, “augmented reality,” which paints consumer-simulated objects into the real world, a la the cartoony monsters of “Pokemon Go.”

A few games have been modest hits. “Beat Saber” a VR game in which players move a lightsaber to music, sold over 100,000 copies in its first month and became the seventh highest-rated game on Steam, according to Forbes. But such titles are few and far between.

There’s one other problem: VR isn’t very social, Petrock said. There’s no easy way to share the experience with others on social media or within the games themselves, making a VR experience less likely to go viral the way, say, “Fortnite” has. “You have your headset strapped on and you’re in a virtual world but it is solitary,” she said.

VR “is still is the next big thing, but anything good takes time and effort,” said Gartner analyst Tuong Nguyen. “The industry as a whole did overhype it.”

He compares the current VR industry to the TV industry when HDTV first came out. People bought new high-definition sets but were disappointed when there wasn’t anything to watch in the new format. For VR, “the kind of breadth and depth of content isn’t all quite there,” he said.

Mae Anderson, The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Surrey public event to explore transition from RCMP to city police force

Surrey Board of Trade continuing its ‘Hot Topic Dialogue Series’ with this issue, on Tuesday Jan. 29

Surrey’s new Age-Well hub receives $3.5M in government funding

Hub is meant to drive development of healthy tech solutions to support healthy aging: SFU

Dancer gives props to Surrey school program for allowing him to leap to world stage

North Surrey grad Bynh Ho in ‘Loop, Lull’ show at Vancouver’s PuSh festival

KidSport’s Nite of Champions to honour championship Coastal FC squad

Annual South Surrey event will feature Vancouver Canucks coach Travis Green as keynote speaker

LISTEN: First responders share struggles with adversity in new Delta Police podcast

Bend Don’t Break allows police, firefighters and paramedics an opportunity so tell their stories

B.C. opioid crisis to get same world-renowned treatment approach as HIV/AIDS

A program that focuses on treatment as prevention will roll out Jan. 17

Olympian snowboarder Max Parrot diagnosed with Hodgkin’s lymphoma

Each year in Canada, approximately 900 people are diagnosed with Hodgkin’s lymphoma

‘Prince of Pot’ Marc Emery accused of sexual assault, harassment

Emery denied the allegations, but a Toronto woman says she is not the only one speaking out

Vancouver Island photographer makes National Geographic’s 2018 elite

Rare double honour for Marston from the 36 best Your Shots out of nearly 19,000 photos

Ex-Liberal candidate in Burnaby, B.C., says volunteer wrote controversial post

Karen Wang dropped out following online post singling out NDP Leader Jagmeet Singh’s ethnicity

Asteroids are smacking Earth twice as often as before

The team counted 29 craters that were no older than 290 million years

Canada’s arrest of Huawei exec an act of ‘backstabbing,’ Chinese ambassador says

China has called Canada’s arrest of Huawei chief financial officer Meng Wanzhou ‘politically motivated’

Manure company causing ‘toxic’ stink at Abbotsford school seeks permit

Property across from King Traditional Elementary cannot operate manure facility without permit

North Delta happening: week of Jan. 17

Events, courses and clubs listings for North Delta

Most Read