NEWS BULLETIN file photo

B.C. cannabis company partnering with Labatt on non-alcoholic drinks with THC

Nanaimo cannabis company, brewery will each invest up to $50 million

Nanaimo cannabis company Tilray announced today a partnership with Labatt Breweries to research non-alcoholic drinks containing THC.

According to a joint press release Dec. 19 from Tilray and AB InBev, parent company to Labatt, Budweiser and 500 other beer brands, each company will invest up to $50 million US into research into beverages containing THC and cannabidiol.

Kyle Norrington, president of Labatt Breweries of Canada, said in the press release that his company is committed to staying ahead of emerging consumer trends.

“We intend to develop a deeper understanding of non-alcohol beverages containing THC and CBD that will guide future decisions about potential commercial opportunities,” said Norrington. “We look forward to learning more about these beverages and this category in the months ahead.”

Brendan Kennedy, CEO of Tilray, said in the press release that his company is delighted to be joining forces with a world-leading beverage company.

“Tilray and AB InBev share a commitment to responsible product development and marketing, and we look forward to beginning our work on this important partnership as Tilray continues to pioneer the development of a professional, transparent, and well-regulated cannabis industry,” said Kennedy.

READ ALSO: Tilray, Sandoz have new agreement for developing market for medical cannabis

READ ALSO: Tilray names several former politicians to international advisory board



editor@nanaimobulletin.com

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

PHOTOS: Residents showcased as ‘companion’ sculpture unveiled

Amica White Rock welcomes bronze guardian, celebrates resident talent

Surrey students paint mural, paying homage to First Nations, at SkyTrain station

Artwork to showcase ‘positivity and racial inclusivity in the city’

Homemade explosives detonated in South Surrey

Police asking public for help identifying those responsible

White Rock highrise on hold after workers exhibit ‘severe’ overexposure symptoms

WorkSafeBC issued stop-work order at 1588 Johnston Rd. site on July 24

Former students’ mural showcasing Delta elementary school’s new logo on hold, for now

Ashriya and Karam Purewal painted the spirit logo last spring; formal logo mural delayed due to COVID

‘Don’t kill my mom’: Ryan Reynolds calls on young British Columbians to be COVID-smart

‘Deadpool’ celebrity responds to premier’s call for social influence support

Captain Horvat’s OT marker lifts Canucks to 4-3 win over Blues

Vancouver takes 2-0 lead in best-of-7 NHL playoff series with St. Louis

PHOTOS/VIDEO: Wings and Wheels set for weekend lift-off in Abbotsford

Fundraiser to raise money for Crystal Gala Foundation and the fight against breast cancer

Undercover video shows alleged animal abuse at Fraser Valley egg farm

One employee wearing logo of Chilliwack chicken-catching company already facing abuse charges

Widow of slain Red Deer doctor thanks community for support ahead of vigil

Fellow doctors, members of the public will gather for a physically-distanced vigil in central Alberta

Protesters showcase massive old yellow cedar as Port Renfrew area forest blockade continues

9.5-foot-wide yellow cedar measured by Ancient Forest Alliance campaigners in Fairy Creek watershed

Taking dog feces and a jackhammer to neighbourhood dispute costs B.C. man $16,000

‘Pellegrin’s actions were motivated by malice …a vindictive, pointless, dangerous and unlawful act’

Racist stickers at Keremeos pub leaves group uneasy and angry

The ‘OK’ hand gesture is a known hate-symbol

Most Read